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Music Business Hacks

The Daily Habits of the Self-Made Musician

#291 – How to Dominate a Niche Market pt 1: Find a Need

February 12, 2019 by Simon


Today, I’m kick off a new series specifically on niche marketing and business development. This episode is focused on the foundation for any business: identifying needs to fill. In addition to sharing some of my own experiences, I’ll also show companies like EZ Laundry and Netflix used similar principles as other artists in order to launch their businesses!

References:

Episode #190: How to Find Your Niche

People I’ve Interviewed with a Unique Niche:

Episode # 112 - Music Business Budgeting

Episode 48: Dez Cadena
Episode #113: Hiring a Photographer to Get Your Best Press Shots

Episode #258: Shannon Curtis

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#290 – Terry Crews on Mastering Self-Discipline

February 11, 2019 by Simon


Today’s episode was inspired by Terry Crews’ approach to self-discipline. We’re focusing on his 4 big tips for discipline with a specific focus on music business and entrepreneurs.

Watch the videos (part 1 & 2):



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#289 – What Successful Artists Do With Their Free Time

January 10, 2019 by Simon


If you’re slightly obsessed with productivity (like I am), then you probably think a lot about how to make the most of your time. In fact, the idea of “free time” seems like kind of a misnomer because you think of it as more time to work on your music business. However, today’s episode is about taking a healthy look at developing a sustainable music business career – and that includes using your free time wisely.

References:

Episode #114 – How to Improve Your EPK (Electronic Press Kit)

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#288 – How to Survive Touring in Severe Weather

January 8, 2019 by Simon


Severe weather is terrible for music instruments, vocalists, and our vehicles but sometimes it can’t be avoided. In today’s episode, we’re going to cover best practices and tips in dealing with severe weather.

Resources:

The best emergency roadside kit for bands (Kolo Sports Premium). It’s only $45 and comes with plenty of things to deal with quick emergencies.

Accuweather Road Trip Planner. Check it before leaving for tour!

AAA Auto Club – If you do get this, just spend the extra bucks for their premium service. The extended tow range is a must if you’re going through any kind of remote areas.

Verizon Roadside Assistance. This is my go-to.

How to Drive in Severe Weather guide from State Farm.

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#287 – Dropshipping Your Merchandise with Print on Demand

January 7, 2019 by Simon


Templates for websites and tools by PayPal are making it easier than ever to create your own online shop for merchandise. However, a new option is becoming more popular: print on demand and dropship services. So which one is the right one for you?

Resources:

Artist Shops by Threadless

Merch by Amazon

RedBubble

Society 6

Example online store with Threadless

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#286 – Interview: Michael Beinhorn, Producer behind Soundgarden, Ozzy Osbourne, Marilyn Manson, and more

January 6, 2019 by Simon


Michael Beinhorn has lived his life in the pursuit of artistic expression, first as a visual artist, then as a performer, and finally as a record producer.

Forgoing a promising career in medical illustration, Beinhorn began his musical endeavors in 1979 as co-founder of the seminal New York musical collective Material. The group’s singular style and strong artistic personalities led to their producing their own recordings out of necessity. As the band rose to prominence, in 1980 they were approached by Brian Eno, collaborating on the track “Lizard Point” from Eno’s acclaimed recording “Ambient 4: On Land.”

In 1983, Beinhorn co-produced Herbie Hancock’s landmark recording, Future Shock, which included the groundbreaking cut “Rockit.” The song, co-written and co-produced by Beinhorn, would become Columbia Records’ most successful 12-inch single ever, selling over three million copies and winning a Grammy in 1984 for Best R&B Instrumental Recording.

After departing Material in 1984, Beinhorn’s production career began to reach new heights. His work on the Red Hot Chili Peppers’ breakthrough albums “The Uplift Mofo Party Plan” and “Mother’s Milk” was instrumental in propelling the band to stardom.

Beinhorn gained a reputation for producing a number of “high watermark” albums that have helped to define the careers of a diverse range of artists, including Soul Asylum, Hole, Soundgarden, Ozzy Osbourne, Courtney Love, Marilyn Manson, Social Distortion, Korn, Golden Palominos, and Mew. His recordings have achieved combined worldwide sales of more than 45 million albums, and he is one of only a handful of producers to have two separate recordings debut in Billboard’s Top Ten in the same week, with Marilyn Manson’s “Mechanical Animals” (#1) and Hole’s “Celebrity Skin” (#9) also earning him a 1998 Grammy nomination for Producer of the Year.

In addition to producing, arranging, engineering, co-writing, and performing on many of his projects, Beinhorn’s attention to detail and tireless pursuit of sonic excellence led him to develop and commission the first two-inch eight-track Ultra-Analog multitrack tape recording format.

In recent years, Beinhorn has turned his attention to the concerns facing today’s artists and producers attempting to maintain their creative ethics and focus on the recording process. He has been increasingly active in mentoring fellow artists and aspiring record producers. He addresses these and other pertinent issues in his book “Unlocking Creativity”, published by Hal Leonard. He continues to inspire the artists he works with to excel to greater heights, with an unwavering commitment to sonic exploration and creative excellence.

Resources:
Michael Beinhorn official website
Michael’s book: Unlocking Creativity: A Producer’s Guide to Making Music and Art

Other books we discuss:
Bhagavad Gita
Sculpting in Time

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#285 – Recap: Resolutions, Revisiting, and Habits

January 5, 2019 by Simon


In today’s recap, we revisit some of the big ideas you should be considering as you tackle a new year of music business.

Resources:

Episode #115 – How to Become a Famous Singer
Episode #16 – Matt Westin on Meeting Danny Trejo on a Slayer Set, Meaningful Music, and Gary Vaynerchuk
Episode #278 – Can you Copyright a Dance move?
Episode #279 – How to Keep Content Going When You’re in between Releases
Episode #280 – If you’re going to SXSW
Episode #281 – Why Resolutions Don’t Work
Episode #282 – Starting Your Own Label
Episode #283 – Replay: books, articles, podcasts
Episode #284 – How to Juggle More Than One Band

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#284 – How to Juggle More Than One Band

January 4, 2019 by Simon


How do you handle multiple music projects and commitments? It’s like trying to run multiple businesses! In today’s episode, you’ll get some guidelines on smoothly handling each of your competing priorities.

Resources:
Episode #24: Why Every Musician Needs an Intraband Agreement
Episode #267: Interview with Carl Stuck

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#283 – Why You Should Reread Books & Replay Podcasts

January 3, 2019 by Simon


We often rewatch our favorite movies, TV shows, and videos on social media, but why is it that we seldomly reread the books that have made the most impact in our lives? There are a lot of benefits to revisiting content, especially when it comes to music business. So today, we’re focusing on why and how to do it.

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#282 – Starting Your Own Record Label

January 2, 2019 by Simon


I discuss the pros and cons of starting your own record label for releasing your own music. What are some of the benefits? The challenges? And what is the point?

Resources:

Episode #62: Interview with Scott Stratton of Finance for Musicians
Episode #40: Strategic Philanthropy and Your Music
Episode #118: Art and Activism
Episode #37: Band manager, publicist, booking agent, lawyer: who to hire and when?
Episode #147: How to Get Press Coverage Without a Publicist

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