In the world of professional sponsorship, there’s a common term: POP (Proof of Performance). Today, we talk about what makes an effective POP report and how you can use this to not only build relationships with existing partners, but to make a compelling ask to future prospects as well.
Resources:
How to Get Sponsorships and Endorsements book
Previous Episodes on Sponsorship:
Episode 3: How to Get a Sponsor pt. 1 (Creating Partnerships)
Episode 22: How to Get a Sponsor pt. 2 (Making the Approach)
Episode 9: Perfecting Your Pitch