The first rule in any kind of creative writing us “Show me, don’t tell me.” How can you use this in your music business? Obviously, lyrics can be improved by having greater detail but you can also use storytelling techniques in your business correspondence and how you conduct live shows as well.
#259 – Weekly Recap: What is Your Vision for a Music Career?
In today’s episode, we talk about the best ideas from the past week – in this case, it has everything to do with focus and vision.
Related Episodes:
Episode #251 – Your Post-Success/Failure Plan
Episode #252 – Lessons Learned From Composing a Musical
Episode #253 – The 5/25 Rule
Episode #254 – How to Ask Better Questions to Get What You Want
Episode #255 – Political Rallies and the Use of Music
Episode #256 – Email Drip Campaign (Automated Marketing)
Episode #257 – How to Repurpose Social Media Content
Episode #258 – Interview: How Shannon Curtis Made $25k on a 2 Month House Concert Tour
#258 – Interview: How Shannon Curtis Made $25k on a 2 Month House Concert Tour
Shannon Curtis is an artist who works as a songwriter, singer, storyteller, recording artist, speaker, and author. Her sixth studio album, entitled Both at the Same Time, is out now, and explores concepts of duality and of holding opposing truths in tension.
Curtis and her husband Jamie Hill’s pioneering development of their unique community-driven house concert touring format takes them on extensive nationwide house concert tours each year. Their how-to book on that method debuted in February 2014 at #1 on Amazon’s Music Business Best Sellers list. They have become popular speakers on the topic at music industry conferences, and they routinely mentor other artists on house concert touring and DIY business.
Buy the book here!
If you buy her book, send me the receipt and I’ll send you both of my books!
Here’s the link to “Shannon & Jamie’s Art Revolution” email list: http://eepurl.com/drqp3j
Additional Resources:
Books discussed:
Dr. Brené Brown – The Gifts of Imperfection & Daring Greatly
Elizabeth Gilbert – Big Magic
Podcasts:
Pod Save America
Watch Shannon’s TEDx talk here:
#257 – How to Repurpose Social Media Content
Today, I’m going to focus on specific tactics that you can use in order to repurpose some of your social media content. Some of this will be dealing specifically with optimization, while other areas of focus will be on efficiency.
Resources:
If This Then That
#256 – How to Use Automated Marketing
Automated marketing, drip campaigns, lifecycle emails…these are all terms you might have heard of. Even if you haven’t, chances are you’ve been a part of the sales funnel that marketers have created in order to receive a series of email messages. So how can you take best practices from this area and adopt them into your own email practice?
Resources:
Episode #47: Email Marketing Hacks
Episode #91: 5 Ways to Guarantee Your Emails Will be Read
Article: How to Create Effective Email Drip Campaigns
Drip campaigns for:
Fanbridge
Constant Contact
MailChimp
#255 – Can Political Rallies Use Your Music Without Your Permission?
Rihana and Axl Rose don’t have much in common except one thing: displeasure at Donald Trump for having their music used at his rallies. In today’s quick episode, we talk about how/when rallies can use your music and what you can (and can’t do) to stop it from happening.
Related:
Episode #71: The Guide to Performing Rights Organizations: ASCAP, BMI, and SESAC
Episode #46: Protecting Your Music Through Copyright Registration
#254 – How to Ask Better Questions to Get What You Want
In today’s episode, I shared specific tactics for asking better questions so that you can get what you want (whether it is better customer service, tech support, or making a pitch).
#253 – Warren Buffet’s 5/25 Rule and Your Music Career Goals
In today’s episode, we’re going to begin with the activity first. So grab a paper and pencil and get ready to hit that pause button while we deal specifically with your top 25 goals as a musician. Then, we’ll share Warren Buffet’s secret on getting more done.
#250 – Interview with Tabitha Rhys, Touring Musician Turned Author
Tabitha Rhys is the author of Love, Music, Madness, a novel about a songwriters whose music journey takes him across the country and behind the mixing board. Although entirely a work of fiction, Love, Music, Madness is inspired by Tabitha’s adventures on the road as an independent musician and in DIY studios during the rise of the digital recording revolution. Tabitha grew up in the Philadelphia suburbs, but has spent most of her adult life on the West Coast and now calls Riverside, CA home. When she isn’t exploring her adopted city with her toddler son, Tabitha is hard at work on her next novel.
Resources:
Book Trailer: bit.ly/LoveMusicMadnessBookTrailer
Order the book Love, Music, Madness: http://bit.ly/LoveMusicMadness
Tabitha on Facebook and Twitter
Website: tabitharhys.com
Subscribe to Tabitha Rhys’ mailing list by the end of the day on November 6th to receive a free download of her song “California.” To sign up and get details, visit Tabitha’s Facebook page.
Tabitha’s favorite books:
The Glass Castle by Jeannette Walls
Talent is Never Enough: Discover the Choices That Will Take You Beyond Your Talent by John Maxwell
Talent is Overrated: What Really Separates World-Class Performers From Everybody Else by Geoff Colvin
The Inner Game of Tennis by W. Timothy Gallwey
Favorite Podcasts:
The Daily
History Chicks
Our Fake History
#252 – 5 Takeaways From Working on a Musical
I’m working on a musical! It was never really expected to happen but here I am…and of course, it also comes with lessons that I’ve found helpful to apply in other areas of the music business as well. Today, I’m sharing my top 5 lessons learned.
Resources:
Episode #97: Storytelling part 1
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